To equip students with a broader understanding of academic practice and to simultaneously help them progress their own thesis, this course comprises of the following components: Presentations and coachings of students' own projects, joint article readings and discussions, academic excercises such as mock reviews. We will decide on the specific topics covered in the first session to ensure that these reflect the specific needs of participants as well as contemporary practices in academia.

This course is particularly geared towards marketing related research topics. A special focus is put on the academic practice in consumer research, marketing communications and related fields of the behavioral sciences.

1. participants are expected to improve with regard to a general understanding of academic practice
2. participants are expected to improve with regard to formal and process related aspects of their own dissertation project
3. participants are expected to improve with regard to theoretical and content related aspects of their own dissertation project
4. participants are expected to gain insights into specialised topic areas in the fields of consumer behavior and marketing communication

Upon completion of the course participants are capable of :

1. creating, presenting and defending a scientifically sound research concept
2. determining how to analyse, interpret and present research results
3. identify boundary conditions and limitations of existing research designs
4. engage in a scientific review process

Attendance is compulsory (at least 80 %)

1. presentations of participants own dissertations (including discussion of methodological and practical issues and implications)

2. inputs on aspects of academic practice

3. discussion and joint reviews of articles

1.  preparation based on article discussions and exercises (30%)

2. quality of own presentation(s) with regard to scientific quality and presentation skills (including the formal layout) (50%)

3. participation (quality of contribution to discussions) (20%)

Grade key:

  0 - 59,99% = 5

60 - 69,99% = 4

70 - 79,99% = 3

80 - 89,99% = 2

90 - 100%    = 1

admission to doctoral or PhD program

topical fit (if in doubt please contact Prof. Koller or Prof. Kamleitner)

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Bernadette Kamleitner per E-Mail unter: Bernadette.Kamleitner@wu.ac.at, telefonisch unter 01 313 36 4613 (Office Management)