| Day | Date | Time | Room |
|---|---|---|---|
| Wednesday | 10/09/24 | 06:00 PM - 08:00 PM | TC.5.15 |
| Wednesday | 10/16/24 | 06:00 PM - 08:00 PM | TC.3.21 |
| Wednesday | 10/23/24 | 06:00 PM - 08:00 PM | TC.5.04 |
| Wednesday | 11/06/24 | 06:00 PM - 08:00 PM | TC.5.04 |
| Thursday | 11/07/24 | 11:00 AM - 06:00 PM | Extern |
| Wednesday | 11/13/24 | 06:00 PM - 08:00 PM | TC.3.21 |
| Wednesday | 11/20/24 | 06:00 PM - 08:00 PM | TC.3.21 |
| Thursday | 11/21/24 | 09:00 AM - 02:00 PM | Extern |
| Wednesday | 12/04/24 | 06:00 PM - 09:00 PM | TC.4.05 |
This course allows students to gain insights into timely topics. The course captures the most current issues in contemporary marketing and consumer research. Hence, its content may change every semester as we invite different international experts from academia and practice to share their knowledge with our students. “Marketing Insights” provides a platform for in-depth and critical discussions of marketing and consumer research questions that are of academic, applied and societal relevance. It challenges students to apply their customer-centered knowledge to a broader context of real-world problems. Moreover, it adds to their professional training in marketing and consumer research.
Field trips to and workshops with:
The aim of this course is to strengthen competencies in the following areas:
This is an interactive course and many assignments can only be completed if you attend the sessions.
Important: Please only enroll in this course, if you are sure you can attend all sessions. Thank you!
Students who miss sessions will have a disadvantage in completing assignments. If you attend less than 80% of the overall course time, you cannot be graded.
A detailed agenda and further information about all sessions including the excursions and guest talks as well as the tasks and assessment will be provided in the first session.
The didactic approach of this course is a mix of theoretical-conceptual input and applied elements.
The course consists of the following components:
Grade key:
90,00 - 100,00%: Excellent (1)
80,00 - 89,99%: Good (2)
70,00 - 79,99%: Satisfactory (3)
60,00 - 69,99%: Sufficient (4)
0 - 59,99%: Fail (5)
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