Subtitle:
Cooperation with one of the most innovative Austrian Startups in the area of Cyber Security

The marketing class is designed to enhance your marketing knowledge and analytical skills at both strategic and operational levels. The course will be conducted in collaboration with an exceptional industry partner, one of the most prominent companies in Austrian in the area of syber security. 

Working side by side with our industry partner, you will receive specific tasks and questions that are crucial for the success of their business. Throughout the seminar, you will be guided by an experienced Lecturer, Senior Advisor and former CXO. Furthermore the management team of our partner will coach you during the semester. 

The highlight of this class will be the final presentation, where you will present your findings in front of the industry partner and your coach. 

Upon completion of this class, you will demonstrate your ability to apply and adapt your marketing knowledge and skills to real-life situations, recognizing the tangible benefits of your contributions to an actual company and situation.

After the course, the participants will have:

• gained a deeper understanding of the industry of the project partner,
• learned how decisions are prepared and made in marketing, and
• be able to apply the acquired knowledge to real-life case studies. 

100%, exceptions need to be agreed upon with the course instructors, if necessary.

The time during class is used for presentations/ inputs by the course instructors or the industry partner, student presentations and group work as well as discussions. For certain tasks, texts are to be read and related assignments are to be worked on in student groups. 

• Study of subject-specific literature (handed out during class)
• Critical discussions and work in groups
• Presentations on the topics covered in the course
• Reflection on the topics covered
• Preparation of material and presentations 

The evaluation will be done according to the performance of the teams:

3x15 points = 45: interim presentations and performance in seminar sessions

30 points: written paper

25 points: final presentation

100 points total

Grading scale: <51=5, 51-60=4, 61-75=3, 76-90=2, ab 91=1.

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reinhard.zuba@wu.ac.at

• Kotler, P., Keller, K.L, Bliemel, F.: Marketing-Management, 12. Auflage, München 2007, Pearson Studium
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