Title: Digital competencies in the business world

This course offers a comprehensive exploration of digital leadership dimensions, with a specific focus on navigating business models within the digital landscape. Leaders and managers today confront the dual challenge of cultural transformation within organizations and the integration of digital elements, while also adapting to evolving ecosystems and effectively addressing the demands of the digital era and technological advancements.

Understanding the pivotal role of business models in the digital realm and translating that understanding into practical implementation is of paramount importance. Many companies still struggle to swiftly and adeptly leverage these competencies, hindering their ability to attain the requisite level of digital maturity essential for staying abreast of rapid progress. This challenge is compounded by a deficiency in grasping the essence of innovation and the resultant lack of innovative capacity.

In this course, we will therefore deal intensively with the following main aspects:

1. Session 1: The ongoing technological progress and digital competencies
2. Session 2: Digital Leadership
3. Session 3: Creating digital Business models
4. Session 4: Startups vs Corporates: Innovation mindset as baseline for digital transformation (2h Firesidechat included)
5. Session 5: Turning your own idea into a venture (group work & presentation)

By the end of the course, participants should have developed a solid understanding of digital competencies essential for navigating the business world, as well as practical skills for leading digital transformation initiatives and creating innovative digital ventures.

Attendance requirements *

• 07.10.2024 / 15-19:30 Uhr
• 28.10.2024 / 15-19:30 Uhr
• 25.11.2024 / 15-19:30 Uhr
• 02.12.2024 / 15-19:30 Uhr
• 16.12.2024 / 15-19:30 Uhr

The sessions are mandatory - in case one is missed, students can upload a replacement assignment, but only for one session. If another session is missed, points will be deducted.

Impulses, Discussion, Peer Feedback, Self-Learning, “Fireside-Talk”, Reflection

Part 1/ 20%: individual pitch in the first session on the topic “What makes me special, what skills do I bring to the course and why do I want to learn something here in this course?

For this purpose, a short text of max. 500 words should be submitted in advance until October 3, 2024 via email: helga.pattart-drexler@wu.ac.at

Part 2/ 40%: active participation in all sessions, i.e. asking questions, providing input, sharing experiences, giving feedback, active involvement in group work

Part 3/ 40%: 1 Group-Pitch in the last session

Readings ( no prerequisites)

• The Infinite Game, by Simon Sinek
• Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers" by Alexander Osterwalder and Yves Pigneur
• The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail" by Clayton M. Christensen
• Innovation Emergent Futures: The Innovation Design Approach for Change and Worldmaking by Iain Kerr & Jason Frasca
• Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses" by Eric Ries

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