This course provides an overview of survey-based research methods in the field of strategy and management. It covers the entire research process, from designing a survey over conducting a survey to organizing and analyzing data and interpreting results. The course aims to equip students with the skills needed to conduct rigorous survey-based research.

The course is especially suitable for students who aim to use survey methods in their Master’s thesis.

By the end of the course, students will be able to:

1. Design survey-based research studies.
2. Develop and operationalize constructs.
3. Collect and analyze survey data.
4. Interpret and present survey results.
5. Critically evaluate survey-based research.

In order to successfully complete this course, your absence is limited to 20 % of our appointments. 

1. Research and Presentation: Students will work in small groups to elaborate on a topic related to survey-based research (e.g., operationalization, data analysis) and then present their chosen topic. 

2. Hands-on Survey Project: Groups will conduct a small survey study, encompassing all stages from developing the questionnaire to collecting and analyzing data. 

3. Interactive Sessions: Sessions will include a mix of lectures, group activities, and discussions. 

4. (Digital) Handouts: Each group will create handouts summarizing their topic, which will be compiled into an overview at the end. 

5. Team coaching 

• Participation and Attendance: 20%
• Group Presentations: 40%
• Final Exam: 40% (10 multiple choice questions)

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Basic knowledge of statistics is required.