• Introduction to organizational crisis communication
• Internal communication perspective: Employees, Managers, Internal Communication 
• External communication perspective: Consumers, Media, Politics, Shareholder, Supplier, Public
• Sociopolitical issues and challenges: Diversity & Sustainability
• CEO & Employee activism
• Social media crisis communication
• Post crisis communication

The students will be able to: 

• understand and critically evaluate key concepts of organizational crisis communication
• define and evaluate various perspectives of organizational communicators 
• identify challenges of organizational communication in times of crisis and change

Attendance is a requirement to pass the course. As a special concession, you may miss up to 1 meeting (double session).

• Impulses, group discussions/reflections
• Pitch skills 
• Search and interview skills 

(1) Interview & critical group reflection (25%)

(2) Recommendations for social media crisis communication (25%)

(3) Intruduction to employee-activism (25%)

(4) Reflection paper (10%)

(5) Participation (10%)

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We will have three insightful guest speakers who give practical advices and/or research input!

SIEMENS | ÖBB | Hochschule Pforzheim