Master's Degree Program in Marketing (2021)

Semester

Compulsory Subjects
- Strategic and Instrumental Aspects of Marketing
  - Global Marketing Strategy (2)
  - Digital Marketing (2)
- Marketing Research and Planning Techniques
  - Marketing Analytics (2)
- Marketing Analytics and Technology
  - Marketing Analytics (2)
  - Artificial Intelligence in Marketing (2)
- Personal and Business Skills
  - Business Software Skills (5)

Additional links:

Global Marketing Strategy

2 courses in Winter 2024/2025 found

0590

PI
2

Global Marketing Strategy A
Lüdicke M.

7 appointments from 10/02/24 to 11/21/24

This class is only offered in winter semesters.

0591

PI
2

Global Marketing Strategy B
Lüdicke M.

7 appointments from 10/03/24 to 11/21/24

This class is only offered in winter semesters.