Master's Degree Program in Marketing (2021)

Semester

Compulsory Subjects
- Strategic and Instrumental Aspects of Marketing
  - Global Marketing Strategy (2)
  - Digital Marketing (2)
- Marketing Research and Planning Techniques
  - Marketing Analytics (2)
- Marketing Analytics and Technology
  - Marketing Analytics (2)
  - Artificial Intelligence in Marketing (2)
- Personal and Business Skills
  - Business Software Skills (5)
  - Personal Skills (1)

Additional links:

Personal Skills

1 course in Winter 2024/2025 found

1884

PI
2

Intercultural Competence: A Virtual Teamwork Simulation
Berecki-Pernkopf M., Tuma F.

10 appointments from 10/08/24 to 12/17/24

This class is only offered in winter semesters.