Bachelor's Degree Program in Business, Economics and Social Sciences (2023)

Semester

International Business Administration Major
- Business Administration
  - Finance (20)
  - Marketing (2)
  - Procurement, Logistics and Production (2)
  - Corporate Accounting and Business Planning (7)
  - Personnel Management, Leadership and Organizational Behavior (29)
  - Strategy and Innovation (5)
  - Business in Global Markets I (2)
  - Business in Global Markets II (2)
- Law
  - Fundamentals of Corporate Law (7)
- Cross-Cultural Competence and Communication
  - Cross-Cultural Competence (17)
  - Communicating in International Contexts (4)
- Foreign Language Business Communication
  - French
    - Foreign Language Business Communication I (2)
  - Italian
    - Foreign Language Business Communication I (1)
  - Russian
    - Foreign Language Business Communication I (1)
  - Spanish
    - Foreign Language Business Communication I (2)
- Access to Specialisation/Complementary Subject
- Specialisation
  - Business Information Systems
    - Course I (4)
    - Course II (3)
    - Course III (4)
    - Course IV (4)
    - Course V (6)
  - Change Management and Management Development
    - Course I (2)
    - Course II (2)
    - Course III (2)
    - Course IV (2)
    - Course V (2)
  - Data Science
    - Course I (2)
    - Course II (2)
    - Course III (2)
    - Course IV (2)
    - Course V (2)
  - Decision Sciences: Game Theory, Psychology, and Data Analysis
    - Course I (2)
    - Course II (2)
    - Course III (2)
    - Course IV (2)
    - Course V (3)
  - Digital Marketing
    - Course I (1)
    - Course II (2)
    - Course III (3)
    - Course IV (12)
    - Course V (2)
  - Diversity Management
    - Course I (1)
    - Course II (2)
    - Course III (2)
    - Course IV (2)
    - Course V (2)
  - Entrepreneurship & Innovation
    - Course I (2)
    - Course II (3)
    - Course III (4)
    - Course IV (7)
    - Course V (7)
  - Ethics for Management, Organizations, and Society
    - Course I (1)
    - Course II (1)
    - Course III (1)
    - Course IV (1)
  - Finance: Markets, Institutions and Instruments
    - Course I (10)
    - Course II (10)
    - Course III (8)
    - Course IV (8)
    - Course V (10)
  - Retailing and Marketing
    - Course I (1)
    - Course II (1)
    - Course III (6)
    - Course IV (6)
    - Course V (17)
  - Health and Social Policy
    - Course I (1)
    - Course II (1)
    - Course III (1)
    - Course IV (2)
    - Course V (2)
  - Information Management and Control
    - Course I (1)
    - Course II (1)
    - Course III (1)
    - Course IV (1)
    - Course V (3)
  - International Accounting and Controlling
    - Course I (2)
    - Course II (2)
    - Course III (2)
    - Course IV (1)
    - Course V (2)
  - International Business
    - Course I (1)
    - Course II (7)
    - Course III (8)
    - Course IV (8)
    - Course V (8)
  - International Business Communication
    - Course I (2)
    - Course II (2)
    - Course III (2)
    - Course IV (2)
    - Course V (3)
  - International Marketing Management
    - Course I (1)
    - Course II (2)
    - Course III (8)
    - Course IV (9)
    - Course V (2)
  - Knowledge Management
    - Course I (1)
    - Course II (2)
    - Course III (2)
    - Course IV (3)
    - Course V (4)
  - Marketing
    - Course I (1)
    - Course II (1)
    - Course III (2)
    - Course IV (12)
    - Course V (3)
  - Marketing and Consumer Research
    - Course I (1)
    - Course II (1)
    - Course III (2)
    - Course IV (2)
    - Course V (12)
  - Organization
    - Course I (1)
    - Course II (1)
    - Course III (1)
    - Course IV (1)
    - Course V (1)
  - Human Resource Management
    - Course I (2)
    - Course II (2)
    - Course III (2)
    - Course IV (2)
    - Course V (3)
  - Production Management
    - Course I (1)
    - Course II (2)
    - Course III (4)
    - Course IV (6)
    - Course V (5)
  - Public and Nonprofit Management
    - Course I (2)
    - Course II (1)
    - Course III (3)
    - Course IV (4)
    - Course V (4)
  - Accounting and Taxation
    - Course I (2)
    - Course II (2)
    - Course III (2)
    - Course IV (2)
    - Course IV (0)
    - Course V (1)
  - Responsibility and Sustainability in Global Business
    - Course I (2)
    - Course II (3)
  - Strategy and Organization
    - Course I (1)
    - Course II (1)
    - Course III (2)
    - Course IV (2)
    - Course V (1)
  - Supply Networks and Services
    - Course I (1)
    - Course II (1)
    - Course III (1)
    - Course IV (2)
    - Course V (1)
  - Sustainability Reporting
    - Course I (1)
    - Course II (1)
    - Course III (1)
  - Transport and Logistics Management
    - Course I (1)
    - Course II (2)
    - Course III (5)
    - Course IV (5)
    - Course V (6)
  - Management and Controlling
    - Course I (2)
    - Course II (2)
    - Course III (2)
    - Course IV (2)
    - Course V (2)
  - Management and Organizational Behavior
    - Course I (3)
    - Course II (1)
    - Course III (3)
    - Course IV (4)
    - Course V (2)
  - Business Training & Education Management
    - Course I (1)
    - Course II (2)
    - Course III (2)
    - Course IV (3)
    - Course V (3)
- International Experience
  - Internship Seminar (3)
  - International Experience
- Free Electives
- Bachelor's Thesis

Additional links:

All information brochures of WU

Marketing

2 courses in Winter 2024/2025 found

Courses assigned to the course repository
Marketing:

0121

LVP
2

Marketing
Kastner M.

4 appointments from 10/23/24 to 11/20/24

0122

LVP
2

Marketing
Kastner M.

4 appointments from 12/04/24 to 01/15/25

Bachelor's Degree Program in Business, Economics and Social Sciences (2023)

Marketing

Courses assigned to the course repositoryMarketing:

Courses assigned to the course repository
Marketing: