The course combines theoretical foundations with hands-on research experience, enabling students to conduct a qualitative research project in teams, focusing on intercultural business communication. As part of the International Business Communication specialization, the course bridges theoretical knowledge with methodological expertise, fostering independent research skills through a student-centered approach, interactive learning, and collaboration in heterogeneous teams.
Students will:
- Identify and refine a research topic related to real-world challenges in multicultural workplaces by engaging with relevant literature.
- Apply qualitative research methods, conduct interviews, transcribe data, and analyze it using content analysis.
- Present their findings both orally and in written form.
- Enhance teamwork and social skills through collaborative research.
In addition, the course introduces different concepts of culture and communication and their interdependence. Students engage with key communication theories and models as well as crucial topics in intercultural business communication, such as rapport management, linguistic and cultural diversity, multilingualism, and language management. A dedicated session on intercultural training provides insights into theoretical foundations and evaluation criteria for various training offers.
By integrating research-based learning with practical applications, the course equips students with essential academic and professional skills.