Topics:
1: Course overview
2: Self study units (Chapters: 1-4)
3: The Tidyverse & the Data Science Workflow
4: Comparing groups (5-6)
5: Linear models (7)
6: Non-Linear models and conjoint-analysis (13)
7: Text mining for marketing Applications 1
8: Text mining for marketing Applications 2
9: Segmentation (11)
10: Positioning
11: Reducing data complexity (8)
12: Presentations