Bachelor's Degree Program in Business and Economics (2018)

Semester

Main Program Phase
- Foundations of Business and Economics
  - Business Analytics Foundations (2)
  - Business Analytics Applications (8)
  - Decision Making and Behavior in Business (4)
  - Foundations in Macroeconomics (6)
  - Foundations in Microeconomics (0)
  - Understanding Business/Business Planning (4)
- Quantitative Methods
  - Quantitative Methods - Foundations of Mathematics and R Programming (12)
  - Quantitative Methods - Statistics and R Programming for Data Analysis (0)
- Business and Economics in Context
  - Governance and Legal Environment (1)
  - History of Economics and the Economy (2)
  - Managing Organizations and People (0)
- Academic Skills
  - Logic and Methodology of Social Sciences (0)
  - Introduction to Academic Writing (4)
- Specializations - Access
- Specialization
  - Accounting and Taxation
    - Course I (1)
    - Course II (1)
  - Business Mathematics
    - Course I (1)
    - Course II (1)
  - Data Science
    - Course I (2)
    - Course II (2)
    - Course III (2)
    - Course IV (2)
    - Course V (2)
  - Decision Sciences: Game Theory, Psychology, and Data Analysis
    - Course I (2)
    - Course II (2)
    - Course III (2)
    - Course IV (2)
    - Course V (4)
  - Digital Marketing
    - Course I (1)
    - Course II (3)
    - Course III (3)
    - Course IV (12)
    - Course V (3)
  - Ecological Economics - Economy, Climate Change, and Sustainability
    - Course I (1)
    - Course II (1)
  - Economics Core
    - Course I (2)
    - Course II (2)
    - Course III (2)
    - Course IV (2)
    - Course V (2)
  - Economics Fields
    - Course I (2)
    - Course II (4)
    - Course III (3)
  - Economy and Society
    - Course I (1)
    - Course II (1)
    - Course III (1)
    - Course IV (1)
    - Course V (1)
  - Entrepreneurship & Innovation
    - Course I (2)
    - Course II (3)
    - Course III (3)
    - Course IV (7)
    - Course V (7)
  - Ethics for Management, Organizations, and Society
    - Course I (1)
    - Course II (1)
    - Course III (1)
    - Course IV (1)
  - Finance: Markets, Institutions and Instruments
    - Course I (11)
    - Course II (11)
    - Course III (11)
    - Course IV (11)
    - Course V (12)
  - Health and Social Policy
    - Course I (1)
    - Course II (1)
    - Course III (1)
    - Course IV (1)
    - Course V (2)
  - Information Management and Control
    - Course I (1)
    - Course II (1)
    - Course III (1)
    - Course IV (1)
    - Course V (4)
  - International Accounting and Controlling
    - Course I (2)
    - Course II (2)
    - Course III (2)
    - Course IV (1)
    - Course V (1)
  - International and European Tax Law
    - Course I (1)
    - Course II (1)
    - Course IV (1)
  - International Business
    - Course I (1)
    - Course II (7)
    - Course III (7)
    - Course IV (7)
    - Course V (7)
  - International Business Communication
    - Course I (2)
    - Course II (2)
    - Course III (2)
    - Course IV (2)
    - Course V (4)
  - International Marketing Management
    - Course I (1)
    - Course II (2)
    - Course III (8)
    - Course IV (17)
    - Course V (2)
  - Marketing and Consumer Research
    - Course I (1)
    - Course II (1)
    - Course III (2)
    - Course IV (2)
    - Course V (12)
  - Responsibility and Sustainability in Global Business
    - Course I (3)
    - Course II (3)
    - Course III (3)
    - Course IV (3)
    - Course V (3)
  - Responsible Management of Information Systems
    - Course I (2)
    - Course II (1)
    - Course III (2)
    - Course IV (2)
    - Course V (4)
  - Strategy and Managerial Accounting
    - Course I (2)
    - Course II (2)
    - Course III (2)
    - Course IV (2)
    - Course V (2)
  - Strategy and Organization
    - Course I (1)
    - Course II (1)
    - Course III (1)
    - Course IV (1)
    - Course V (1)
  - Supply Chain and Operations Management
    - Course I (1)
    - Course II (1)
    - Course III (1)
    - Course IV (5)
    - Course V (2)
  - Supply Networks and Services
    - Course I (1)
    - Course II (1)
    - Course III (1)
    - Course IV (2)
    - Course V (3)
  - Sustainability Reporting
    - Course I (1)
    - Course II (1)
    - Course III (1)
    - Course IV (1)
  - Transforming Cities and Regions
- Specialization
  - Accounting and Taxation
    - Course I (1)
    - Course II (1)
  - Business Mathematics
    - Course I (1)
    - Course II (1)
  - Data Science
    - Course I (2)
    - Course II (2)
    - Course III (2)
    - Course IV (2)
    - Course V (2)
  - Decision Sciences: Game Theory, Psychology, and Data Analysis
    - Course I (2)
    - Course II (2)
    - Course III (2)
    - Course IV (2)
    - Course V (4)
  - Digital Marketing
    - Course I (1)
    - Course II (3)
    - Course III (3)
    - Course IV (12)
    - Course V (3)
  - Ecological Economics - Economy, Climate Change, and Sustainability
    - Course I (1)
    - Course II (1)
  - Economics Core
    - Course I (2)
    - Course II (2)
    - Course III (2)
    - Course IV (2)
    - Course V (2)
  - Economics Fields
    - Course I (2)
    - Course II (4)
    - Course III (3)
  - Economy and Society
    - Course I (1)
    - Course II (1)
    - Course III (1)
    - Course IV (1)
    - Course V (1)
  - Entrepreneurship & Innovation
    - Course I (2)
    - Course II (3)
    - Course III (3)
    - Course IV (7)
    - Course V (7)
  - Ethics for Management, Organizations, and Society
    - Course I (1)
    - Course II (1)
    - Course III (1)
    - Course IV (1)
  - Finance: Markets, Institutions and Instruments
    - Course I (11)
    - Course II (11)
    - Course III (11)
    - Course IV (11)
    - Course V (12)
  - Health and Social Policy
    - Course I (1)
    - Course II (1)
    - Course III (1)
    - Course IV (1)
    - Course V (2)
  - Information Management and Control
    - Course I (1)
    - Course II (1)
    - Course III (1)
    - Course IV (1)
    - Course V (4)
  - International Accounting and Controlling
    - Course I (2)
    - Course II (2)
    - Course III (2)
    - Course IV (1)
    - Course V (1)
  - International and European Tax Law
    - Course I (1)
    - Course II (1)
    - Course IV (1)
  - International Business
    - Course I (1)
    - Course II (7)
    - Course III (7)
    - Course IV (7)
    - Course V (7)
  - International Business Communication
    - Course I (2)
    - Course II (2)
    - Course III (2)
    - Course IV (2)
    - Course V (4)
  - International Marketing Management
    - Course I (1)
    - Course II (2)
    - Course III (8)
    - Course IV (17)
    - Course V (2)
  - Marketing and Consumer Research
    - Course I (1)
    - Course II (1)
    - Course III (2)
    - Course IV (2)
    - Course V (12)
  - Responsibility and Sustainability in Global Business
    - Course I (3)
    - Course II (3)
    - Course III (3)
    - Course IV (3)
    - Course V (3)
  - Responsible Management of Information Systems
    - Course I (2)
    - Course II (1)
    - Course III (2)
    - Course IV (2)
    - Course V (4)
  - Strategy and Managerial Accounting
    - Course I (2)
    - Course II (2)
    - Course III (2)
    - Course IV (2)
    - Course V (2)
  - Strategy and Organization
    - Course I (1)
    - Course II (1)
    - Course III (1)
    - Course IV (1)
    - Course V (1)
  - Supply Chain and Operations Management
    - Course I (1)
    - Course II (1)
    - Course III (1)
    - Course IV (5)
    - Course V (2)
  - Supply Networks and Services
    - Course I (1)
    - Course II (1)
    - Course III (1)
    - Course IV (2)
    - Course V (3)
  - Sustainability Reporting
    - Course I (1)
    - Course II (1)
    - Course III (1)
    - Course IV (1)
  - Transforming Cities and Regions
- Specialization
  - European and International Economic Law
    - Course I (1)
    - Course II (1)
  - Mathematical Methods
  - Philosophy: Logic and Ethics
    - Course I (1)
    - Course II (1)
  - Specialization Abroad
  - Topics in Economic and Social History
    - Course (1)
- Specialization
  - European and International Economic Law
    - Course I (1)
    - Course II (1)
  - Mathematical Methods
  - Philosophy: Logic and Ethics
    - Course I (1)
    - Course II (1)
  - Specialization Abroad
  - Topics in Economic and Social History
    - Course (1)
- Specialization
  - European and International Economic Law
    - Course I (1)
    - Course II (1)
  - Mathematical Methods
  - Philosophy: Logic and Ethics
    - Course I (1)
    - Course II (1)
  - Specialization Abroad
  - Topics in Economic and Social History
    - Course (1)
- Specialization
  - European and International Economic Law
    - Course I (1)
    - Course II (1)
  - Mathematical Methods
  - Philosophy: Logic and Ethics
    - Course I (1)
    - Course II (1)
  - Specialization Abroad
  - Topics in Economic and Social History
    - Course (1)
- Free Electives
- Internship
  - Internship Seminar (4)
  - Internship
- Cross-Cultural Competence
  - Cross-Cultural Competence (17)

Additional links:

All information brochures of WU

Course IV

12 courses in Winter 2026/2027 found

Courses not assigned to a course repository:

0008

PI
2

Online Content Analysis
Dan D.

8 appointments from 10/01/26 to 12/10/26

0015

PI
2

Global B-2-B Marketing
Kernthaler M.

4 appointments from 10/16/26 to 11/21/26

0221

PI
2

Global Marketing Communication
Sharma K.

11 appointments from 11/30/26 to 12/05/26

0344

PI
2

Marketing in Emerging Markets
Awanis S.

10 appointments from 11/30/26 to 12/04/26

0842

PI
2

Marketing Insights
Koller M., Regber M.

12 appointments from 10/14/26 to 12/16/26

0875

PI
2

SEO & SEA Marketing
Reisenbichler M.

6 appointments from 10/16/26 to 12/18/26

1381

PI
2

The Dark Side of Marketing
Koris R.

9 appointments from 10/12/26 to 10/22/26

1742

PI
2

Revolutionize Digital Marketing Techniques with AI & Smart Tools: Convert Customers to Raving Fans (A)
Wittmann B.

9 appointments from 11/04/26 to 01/14/27

2162

PI
2

International Marketing - Get the Real Life Experience
Zuba R.

6 appointments from 10/07/26 to 11/18/26

2218

PI
2

Marketing Strategies for Emerging Markets
Lema¿ski M.

5 appointments from 12/07/26 to 12/11/26

2454

PI
2

Revolutionize Digital Marketing Techniques with AI & Smart Tools: Convert Customers to Raving Fans (B)
Wittmann B.

9 appointments from 11/04/26 to 01/14/27

2564

PI
2

Think. Decide. Win. - A Marketing Strategy Challenge with Markstrat
Kastner M.

25 appointments from 10/09/26 to 10/29/26