Bachelor's Degree Program in Business, Economics and Social Sciences (2019)

Semester

International Business Administration Major
- Business Administration
  - Accounting & Management Control III (2)
  - Marketing (2)
  - Personnel Management, Leadership and Organizational Behavior (34)
  - Finance (18)
  - Procurement, Logistics and Production (2)
- Economics
  - Economic and Fiscal Policy (1)
- Law
  - Introduction to Tax Law (3)
- Foreign Language Business Communication
  - English
    - Foreign Language Business Communication II (2)
    - Foreign Language Business Communication III (1)
- Foreign Language Business Communication
  - French
    - Foreign Language Business Communication III (1)
    - Foreign Language Business Communication IV (1)
  - Italian
  - Russian
  - Spanish
    - Foreign Language Business Communication III (1)
    - Foreign Language Business Communication IV (1)
- Socioeconomics
  - Sustainable Economics and Business II (3)
- Social Skills
  - Cross-Cultural Competence (26)
- Academic Research Techniques
  - Academic Research Techniques (39)
- Research Methods
- Compulsory Elective
  - Business Information Systems II (0)
  - Special Topics in Economic Policy (1)
  - European and Public Business Law II (0)
  - Private Business Law II (2)
  - Basic Tax Law (18)
  - Advanced Tax Law (4)
  - Foreign Language
- Access to Specialisation in Business Administration
- Specialization in Business Administration
  - Business Information Systems
    - Specialization in Business Administration Course I (Basic Course) (4)
    - Specialization in Business Administration Course II (3)
    - Specialization in Business Administration Course III (4)
    - Specialization in Business Administration Course IV (4)
    - Specialization in Business Administration Course V (8)
  - Change Management and Management Development
    - Specialization in Business Administration Course I (Basic Course) (3)
    - Specialization in Business Administration Course II (2)
    - Specialization in Business Administration Course III (2)
    - Specialization in Business Administration Course IV (2)
    - Specialization in Business Administration Course V (2)
  - Data Science
    - Specialization in Business Administration Course I (Basic Course) (2)
    - Specialization in Business Administration Course II (2)
    - Specialization in Business Administration Course III (2)
    - Specialization in Business Administration Course IV (2)
    - Specialization in Business Administration Course V (2)
  - Decision Sciences: Game Theory, Psychology, and Data Analysis
    - Specialization in Business Administration Course I (Basic Course) (2)
    - Specialization in Business Administration Course II (2)
    - Specialization in Business Administration Course III (2)
    - Specialization in Business Administration Course IV (2)
    - Specialization in Business Administration Course V (4)
  - Digital Marketing
    - Specialization in Business Administration Course I (Basic Course) (1)
    - Specialization in Business Administration Course II (3)
    - Specialization in Business Administration Course III (3)
    - Specialization in Business Administration Course IV (16)
    - Specialization in Business Administration Course V (3)
  - Diversity Management
    - Specialization in Business Administration Course I (Basic Course) (2)
    - Specialization in Business Administration Course II (2)
    - Specialization in Business Administration Course III (2)
    - Specialization in Business Administration Course IV (2)
    - Specialization in Business Administration Course V (2)
  - Entrepreneurship & Innovation
    - Specialization in Business Administration Course I (Basic Course) (2)
    - Specialization in Business Administration Course II (4)
    - Specialization in Business Administration Course III (4)
    - Specialization in Business Administration Course IV (7)
    - Specialization in Business Administration Course V (7)
  - Ethics for Management, Organizations, and Society
    - Specialization in Business Administration Course III (1)
    - Specialization in Business Administration Course IV (1)
    - Specialization in Business Administration Course I (1)
    - Specialization in Business Administration Course II (1)
  - Finance: Markets, Institutions and Instruments
    - Specialization in Business Administration Course I (Basic Course) (11)
    - Specialization in Business Administration Course II (11)
    - Specialization in Business Administration Course III (11)
    - Specialization in Business Administration Course IV (11)
    - Specialization in Business Administration Course V (12)
  - Retailing and Marketing
    - Specialization in Business Administration Course I (Basic Course) (1)
    - Specialization in Business Administration Course II (1)
    - Specialization in Business Administration Course III (7)
    - Specialization in Business Administration Course IV (7)
    - Specialization in Business Administration Course V (22)
  - Information Management and Control
    - Specialization in Business Administration Course I (Basic Course) (1)
    - Specialization in Business Administration Course II (1)
    - Specialization in Business Administration Course III (1)
    - Specialization in Business Administration Course IV (1)
    - Specialization in Business Administration Course V (4)
  - International Accounting and Controlling
    - Specialization in Business Administration Course I (Basic Course) (2)
    - Specialization in Business Administration Course II (2)
    - Specialization in Business Administration Course III (2)
    - Specialization in Business Administration Course IV (1)
    - Specialization in Business Administration Course V (2)
  - International Business
    - Specialization in Business Administration Course I (Basic Course) (1)
    - Specialization in Business Administration Course II (7)
    - Specialization in Business Administration Course III (7)
    - Specialization in Business Administration Course IV (7)
    - Specialization in Business Administration Course V (7)
  - International Marketing Management
    - Specialization in Business Administration Course I (Basic Course) (1)
    - Specialization in Business Administration Course II (2)
    - Specialization in Business Administration Course III (8)
    - Specialization in Business Administration Course IV (21)
    - Specialization in Business Administration Course V (2)
  - Knowledge Management
    - Specialization in Business Administration Course I (Basic Course) (1)
    - Specialization in Business Administration Course II (2)
    - Specialization in Business Administration Course III (2)
    - Specialization in Business Administration Course IV (1)
    - Specialization in Business Administration Course V (4)
  - Marketing
    - Specialization in Business Administration Course I (Basic Course) (1)
    - Specialization in Business Administration Course II (1)
    - Specialization in Business Administration Course III (3)
    - Specialization in Business Administration Course IV (16)
    - Specialization in Business Administration Course V (3)
  - Marketing and Consumer Research
    - Specialization in Business Administration Course I (Basic Course) (1)
    - Specialization in Business Administration Course II (1)
    - Specialization in Business Administration Course III (2)
    - Specialization in Business Administration Course IV (2)
    - Specialization in Business Administration Course V (15)
  - Organization
    - Specialization in Business Administration Course I (Basic Course) (1)
    - Specialization in Business Administration Course II (1)
    - Specialization in Business Administration Course III (1)
    - Specialization in Business Administration Course IV (1)
    - Specialization in Business Administration Course V (1)
  - Human Resource Management
    - Specialization in Business Administration Course I (Basic Course) (2)
    - Specialization in Business Administration Course II (2)
    - Specialization in Business Administration Course III (3)
    - Specialization in Business Administration Course IV (2)
    - Specialization in Business Administration Course V (3)
  - Production Management
    - Specialization in Business Administration Course I (Basic Course) (1)
    - Specialization in Business Administration Course II (2)
    - Specialization in Business Administration Course III (4)
    - Specialization in Business Administration Course IV (6)
    - Specialization in Business Administration Course V (6)
  - Public and Nonprofit Management
    - Specialization in Business Administration Course I (Basic Course) (2)
    - Specialization in Business Administration Course II (2)
    - Specialization in Business Administration Course III (3)
    - Specialization in Business Administration Course IV (5)
    - Specialization in Business Administration Course V (5)
  - Financial Accounting and Business Taxation
    - Specialization in Business Administration Course I (Basic Course) (2)
    - Specialization in Business Administration Course II (2)
    - Specialization in Business Administration Course IV (0)
    - Specialization in Business Administration Course IV (0)
    - Specialization in Business Administration Course III (2)
    - Specialization in Business Administration Course IV (2)
    - Specialization in Business Administration Course V (1)
  - Strategy and Organization
    - Specialization in Business Administration Course I (Basic Course) (1)
    - Specialization in Business Administration Course II (1)
    - Specialization in Business Administration Course III (1)
    - Specialization in Business Administration Course IV (1)
    - Specialization in Business Administration Course V (1)
  - Supply Networks and Services
    - Specialization in Business Administration Course I (Basic Course) (1)
    - Specialization in Business Administration Course II (1)
    - Specialization in Business Administration Course III (1)
    - Specialization in Business Administration Course IV (2)
    - Specialization in Business Administration Course V (3)
  - Transport and Logistics Management
    - Specialization in Business Administration Course I (Basic Course) (1)
    - Specialization in Business Administration Course II (2)
    - Specialization in Business Administration Course III (5)
    - Specialization in Business Administration Course IV (5)
    - Specialization in Business Administration Course V (7)
  - Management and Controlling
    - Specialization in Business Administration Course I (Basic Course) (2)
    - Specialization in Business Administration Course II (2)
    - Specialization in Business Administration Course III (2)
    - Specialization in Business Administration Course IV (2)
    - Specialization in Business Administration Course V (2)
  - Management and Organizational Behavior
    - Specialization in Business Administration Course I (Basic Course) (1)
    - Specialization in Business Administration Course II (1)
    - Specialization in Business Administration Course III (2)
    - Specialization in Business Administration Course IV (2)
    - Specialization in Business Administration Course V (1)
  - Business Training & Education Management
    - Specialization in Business Administration Course I (Basic Course) (1)
    - Specialization in Business Administration Course II (3)
    - Specialization in Business Administration Course III (2)
    - Specialization in Business Administration Course IV (3)
    - Specialization in Business Administration Course V (3)
- Specialization in Business Administration
  - Business Information Systems
    - Specialization in Business Administration Course I (Basic Course) (4)
    - Specialization in Business Administration Course II (3)
    - Specialization in Business Administration Course III (4)
    - Specialization in Business Administration Course IV (4)
    - Specialization in Business Administration Course V (8)
  - Change Management and Management Development
    - Specialization in Business Administration Course I (Basic Course) (3)
    - Specialization in Business Administration Course II (2)
    - Specialization in Business Administration Course III (2)
    - Specialization in Business Administration Course IV (2)
    - Specialization in Business Administration Course V (2)
  - Data Science
    - Specialization in Business Administration Course I (Basic Course) (2)
    - Specialization in Business Administration Course II (2)
    - Specialization in Business Administration Course III (2)
    - Specialization in Business Administration Course IV (2)
    - Specialization in Business Administration Course V (2)
  - Decision Sciences: Game Theory, Psychology, and Data Analysis
    - Specialization in Business Administration Course I (Basic Course) (2)
    - Specialization in Business Administration Course II (2)
    - Specialization in Business Administration Course III (2)
    - Specialization in Business Administration Course IV (2)
    - Specialization in Business Administration Course V (4)
  - Digital Marketing
    - Specialization in Business Administration Course I (Basic Course) (1)
    - Specialization in Business Administration Course II (3)
    - Specialization in Business Administration Course III (3)
    - Specialization in Business Administration Course IV (16)
    - Specialization in Business Administration Course V (3)
  - Diversity Management
    - Specialization in Business Administration Course I (Basic Course) (2)
    - Specialization in Business Administration Course II (2)
    - Specialization in Business Administration Course III (2)
    - Specialization in Business Administration Course IV (2)
    - Specialization in Business Administration Course V (2)
  - Entrepreneurship & Innovation
    - Specialization in Business Administration Course I (Basic Course) (2)
    - Specialization in Business Administration Course II (4)
    - Specialization in Business Administration Course III (4)
    - Specialization in Business Administration Course IV (7)
    - Specialization in Business Administration Course V (7)
  - Ethics for Management, Organizations, and Society
    - Specialization in Business Administration Course III (1)
    - Specialization in Business Administration Course IV (1)
    - Specialization in Business Administration Course I (1)
    - Specialization in Business Administration Course II (1)
  - Finance: Markets, Institutions and Instruments
    - Specialization in Business Administration Course I (Basic Course) (11)
    - Specialization in Business Administration Course II (11)
    - Specialization in Business Administration Course III (11)
    - Specialization in Business Administration Course IV (11)
    - Specialization in Business Administration Course V (12)
  - Retailing and Marketing
    - Specialization in Business Administration Course I (Basic Course) (1)
    - Specialization in Business Administration Course II (1)
    - Specialization in Business Administration Course III (7)
    - Specialization in Business Administration Course IV (7)
    - Specialization in Business Administration Course V (22)
  - Information Management and Control
    - Specialization in Business Administration Course I (Basic Course) (1)
    - Specialization in Business Administration Course II (1)
    - Specialization in Business Administration Course III (1)
    - Specialization in Business Administration Course IV (1)
    - Specialization in Business Administration Course V (4)
  - International Accounting and Controlling
    - Specialization in Business Administration Course I (Basic Course) (2)
    - Specialization in Business Administration Course II (2)
    - Specialization in Business Administration Course III (2)
    - Specialization in Business Administration Course IV (1)
    - Specialization in Business Administration Course V (2)
  - International Business
    - Specialization in Business Administration Course I (Basic Course) (1)
    - Specialization in Business Administration Course II (7)
    - Specialization in Business Administration Course III (7)
    - Specialization in Business Administration Course IV (7)
    - Specialization in Business Administration Course V (7)
  - International Marketing Management
    - Specialization in Business Administration Course I (Basic Course) (1)
    - Specialization in Business Administration Course II (2)
    - Specialization in Business Administration Course III (8)
    - Specialization in Business Administration Course IV (21)
    - Specialization in Business Administration Course V (2)
  - Knowledge Management
    - Specialization in Business Administration Course I (Basic Course) (1)
    - Specialization in Business Administration Course II (2)
    - Specialization in Business Administration Course III (2)
    - Specialization in Business Administration Course IV (1)
    - Specialization in Business Administration Course V (4)
  - Marketing
    - Specialization in Business Administration Course I (Basic Course) (1)
    - Specialization in Business Administration Course II (1)
    - Specialization in Business Administration Course III (3)
    - Specialization in Business Administration Course IV (16)
    - Specialization in Business Administration Course V (3)
  - Marketing and Consumer Research
    - Specialization in Business Administration Course I (Basic Course) (1)
    - Specialization in Business Administration Course II (1)
    - Specialization in Business Administration Course III (2)
    - Specialization in Business Administration Course IV (2)
    - Specialization in Business Administration Course V (15)
  - Organization
    - Specialization in Business Administration Course I (Basic Course) (1)
    - Specialization in Business Administration Course II (1)
    - Specialization in Business Administration Course III (1)
    - Specialization in Business Administration Course IV (1)
    - Specialization in Business Administration Course V (1)
  - Human Resource Management
    - Specialization in Business Administration Course I (Basic Course) (2)
    - Specialization in Business Administration Course II (2)
    - Specialization in Business Administration Course III (3)
    - Specialization in Business Administration Course IV (2)
    - Specialization in Business Administration Course V (3)
  - Production Management
    - Specialization in Business Administration Course I (Basic Course) (1)
    - Specialization in Business Administration Course II (2)
    - Specialization in Business Administration Course III (4)
    - Specialization in Business Administration Course IV (6)
    - Specialization in Business Administration Course V (6)
  - Public and Nonprofit Management
    - Specialization in Business Administration Course I (Basic Course) (2)
    - Specialization in Business Administration Course II (2)
    - Specialization in Business Administration Course III (3)
    - Specialization in Business Administration Course IV (5)
    - Specialization in Business Administration Course V (5)
  - Financial Accounting and Business Taxation
    - Specialization in Business Administration Course I (Basic Course) (2)
    - Specialization in Business Administration Course II (2)
    - Specialization in Business Administration Course IV (0)
    - Specialization in Business Administration Course IV (0)
    - Specialization in Business Administration Course III (2)
    - Specialization in Business Administration Course IV (2)
    - Specialization in Business Administration Course V (1)
  - Strategy and Organization
    - Specialization in Business Administration Course I (Basic Course) (1)
    - Specialization in Business Administration Course II (1)
    - Specialization in Business Administration Course III (1)
    - Specialization in Business Administration Course IV (1)
    - Specialization in Business Administration Course V (1)
  - Supply Networks and Services
    - Specialization in Business Administration Course I (Basic Course) (1)
    - Specialization in Business Administration Course II (1)
    - Specialization in Business Administration Course III (1)
    - Specialization in Business Administration Course IV (2)
    - Specialization in Business Administration Course V (3)
  - Transport and Logistics Management
    - Specialization in Business Administration Course I (Basic Course) (1)
    - Specialization in Business Administration Course II (2)
    - Specialization in Business Administration Course III (5)
    - Specialization in Business Administration Course IV (5)
    - Specialization in Business Administration Course V (7)
  - Management and Controlling
    - Specialization in Business Administration Course I (Basic Course) (2)
    - Specialization in Business Administration Course II (2)
    - Specialization in Business Administration Course III (2)
    - Specialization in Business Administration Course IV (2)
    - Specialization in Business Administration Course V (2)
  - Management and Organizational Behavior
    - Specialization in Business Administration Course I (Basic Course) (1)
    - Specialization in Business Administration Course II (1)
    - Specialization in Business Administration Course III (2)
    - Specialization in Business Administration Course IV (2)
    - Specialization in Business Administration Course V (1)
  - Business Training & Education Management
    - Specialization in Business Administration Course I (Basic Course) (1)
    - Specialization in Business Administration Course II (3)
    - Specialization in Business Administration Course III (2)
    - Specialization in Business Administration Course IV (3)
    - Specialization in Business Administration Course V (3)
- Cross-functional Management
  - International Financial Management I (0)
  - International Human Resource Management and Organizational Behavior I (0)
  - Wahlblock
    - International Accounting
    - International Business
    - International Supply Chain Management
    - International Tourism
      - Electives Bloc Course II (0)
- Specialisation
  - Health and Social Policy
    - Course I (1)
    - Course II (1)
    - Course III (1)
    - Course IV (1)
    - Course V (2)
  - International Business Communication
    - Course I (2)
    - Course II (2)
    - Course III (2)
    - Course IV (2)
    - Course V (4)
  - Business Mathematics
    - Course I (1)
    - Course II (1)
- Free Electives
- Experience Abroad
  - Experience Abroad
  - Experience Abroad
  - Experience Abroad
  - Experience Abroad
- Bachelor's Thesis

Additional links:

All information brochures of WU

Specialization in Business Administration Course V

22 courses in Winter 2026/2027 found

Courses not assigned to a course repository:

0007

PI
2

Consumer Research
Cerha C., Zniva R.

7 appointments from 11/11/26 to 01/20/27

0008

PI
2

Online Content Analysis
Dan D.

8 appointments from 10/01/26 to 12/10/26

0015

PI
2

Global B-2-B Marketing
Kernthaler M.

4 appointments from 10/16/26 to 11/21/26

0221

PI
2

Global Marketing Communication
Sharma K.

11 appointments from 11/30/26 to 12/05/26

0237

PI
2

Retail Marketing Consulting Project
Cerha C.

9 appointments from 10/07/26 to 01/20/27

0344

PI
2

Marketing in Emerging Markets
Awanis S.

10 appointments from 11/30/26 to 12/04/26

0458

PI
2

Marketing Across Industries
Klausegger C., Scharitzer D.

8 appointments from 10/13/26 to 12/15/26

0842

PI
2

Marketing Insights
Koller M., Regber M.

12 appointments from 10/14/26 to 12/16/26

0875

PI
2

SEO & SEA Marketing
Reisenbichler M.

6 appointments from 10/16/26 to 12/18/26

1024

PI
2

Marketing & Sales for the Future
Nindl F.

6 appointments from 11/06/26 to 12/11/26

1381

PI
2

The Dark Side of Marketing
Koris R.

9 appointments from 10/12/26 to 10/22/26

1403

PI
2

Services Marketing in Action
Kastner M.

7 appointments from 10/05/26 to 11/30/26

1742

PI
2

Revolutionize Digital Marketing Techniques with AI & Smart Tools: Convert Customers to Raving Fans (A)
Wittmann B.

9 appointments from 11/04/26 to 01/14/27

2162

PI
2

International Marketing - Get the Real Life Experience
Zuba R.

6 appointments from 10/07/26 to 11/18/26

2177

PI
2

Sustainability
Holweg C.

8 appointments from 01/08/27 to 01/29/27

2218

PI
2

Marketing Strategies for Emerging Markets
Lema¿ski M.

5 appointments from 12/07/26 to 12/11/26

2360

PI
2

Social Media Analytics
Hotz-Behofsits C.

4 appointments from 10/05/26 to 10/19/26

2423

PI
2

Data Literacy
Frühwirth M.

6 appointments from 10/19/26 to 12/14/26

2454

PI
2

Revolutionize Digital Marketing Techniques with AI & Smart Tools: Convert Customers to Raving Fans (B)
Wittmann B.

9 appointments from 11/04/26 to 01/14/27

2521

PI
2

Salesmanagement
Haudek C.

7 appointments from 10/23/26 to 12/11/26

2532

PI
2

Science Communication in the Age of Social Media - Translating Empirical Evidence into Podcasting
Rachwol V.

10 appointments from 10/09/26 to 12/11/26

2564

PI
2

Think. Decide. Win. - A Marketing Strategy Challenge with Markstrat
Kastner M.

25 appointments from 10/09/26 to 10/29/26