Master's Degree Program in Marketing (2021)

Semester

Marketing Major
- Customer Focused Management
  - Management by Experiments (2)
- Marketing Study Project
  - Marketing Research Workshop (7)
  - Marketing Study Project (0)
- Current Challenges in Digital Marketing
  - Current Challenges in Digital Marketing I (4)
  - Current Challenges in Digital Marketing II (4)
  - Current Challenges in Digital Marketing III (4)
  - Current Challenges in Digital Marketing IV (4)
  - Current Challenges in Digital Marketing V (4)
- Marketing for a Better World
  - Marketing for a Better World I (5)
  - Marketing for a Better World II (5)
  - Marketing for a Better World III (5)
  - Marketing for a Better World IV (5)
  - Marketing for a Better World V (5)
- Advanced Topics in Marketing
  - Advanced Topics in Marketing I (13)
  - Advanced Topics in Marketing II (13)
  - Advanced Topics in Marketing III (13)
  - Advanced Topics in Marketing IV (13)
  - Advanced Topics in Marketing V (13)

Additional links:

Current Challenges in Digital Marketing III

4 courses in Winter 2026/2027 found

1044

PI
2

Growth Hacking
Kaiser U., Koßmann J.

9 appointments from 10/09/26 to 12/04/26

This class is only offered in winter semesters.

1229

PI
2

Customer Experience Management
Zaghlol N.

6 appointments from 11/06/26 to 12/10/26

This class is only offered in winter semesters.

1459

PI
2

Social Media Marketing
Phieler U.

7 appointments from 10/13/26 to 12/17/26

This class is only offered in winter semesters.

2168

PI
2

Search Engine Marketing and AI-Driven Search
Reisenbichler M.

5 appointments from 10/12/26 to 12/14/26

This class is only offered in winter semesters.