Master's Degree Program in Marketing (2012)

Semester

Customer-Focused Management
- Customer-Centric Management (1)
Marketing Research and Planning Techniques
- Marketing Research Design and Analysis (2)
- Marketing Engineering and Marketing Models (0)
- Advanced Marketing Research Methods (1)
Strategic and Instrumental Aspects of Marketing
Marketing Responsibilities in Organizations and Society
- The Role of Marketing in a Knowledge-Based Society (1)
Project Management, Foreign Language, and Personal Skills
Electives

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