Master's Degree Program in Marketing (2012)

Semester

Customer-Focused Management
- Customer-Centric Management (1)
Marketing Research and Planning Techniques
- Marketing Research Design and Analysis (2)
- Marketing Engineering and Marketing Models (0)
- Advanced Marketing Research Methods (1)
Strategic and Instrumental Aspects of Marketing
Marketing Responsibilities in Organizations and Society
- The Role of Marketing in a Knowledge-Based Society (1)
Project Management, Foreign Language, and Personal Skills
Electives

Additional links:

Customer-Centric Management

1 course in Winter 2018/2019 found

0964

PI
3

Customer-Centric Management
Palcu J., Schreier M.

14 appointments from 10/01/18 to 12/18/18

This class is only offered in winter semesters.