Master's Degree Program in Marketing (2014)

Semester

Compulsory Subjects
- Customer-Focused Management
- Strategic and Instrumental Aspects of Marketing
  - Marketing Metrics and Performance Measurement (2)
  - New Products Development and Brand Management (2)
  - Marketing Communications (2)
Marketing Major
- Marketing Research and Planning Techniques
  - Marketing Engineering and Marketing Models (2)
  - Advanced Marketing Research Methods (1)
  - Marketing Study Project (4)
- Marketing Responsibilities in Organizations and Society
  - Marketing and Society Interface (1)
- Foreign Language and Personal Skills
  - Presenting or Negotiating in a Foreign Language
    - English
    - French
    - Italian
    - Russian
    - Spanish
      - Presenting or Negotiating in a Foreign Language (1)
  - Personal Skills (5)
- Selected Topics in Marketing
Double Degree major in cooperation with Università Commerciale Luigi Bocconi
- Marketing Research and Planning Techniques
  - Marketing Engineering and Marketing Models (2)
- Marketing Responsibilities in Organizations and Society
- Foreign Language and Personal Skills
  - Personal Skills (5)
- Double Degree Studies - Marketing Management

Additional links:

Marketing Metrics and Performance Measurement

2 courses in Sommer 2020 found

4760

PI
2

Marketing Metrics and Performance Measurement A
Holweg C., Linsbichler J.

10 appointments from 03/05/20 to 05/08/20

This class is only offered in summer semesters.

4937

PI
2

Marketing Metrics and Performance Measurement B
Holweg C., Linsbichler J.

10 appointments from 03/05/20 to 05/08/20

This class is only offered in summer semesters.