Master's Degree Program in Marketing (2021)

Semester

Marketing Major
- Customer Focused Management
  - Consumer Psychology (2)
  - Customer Value Management (2)
  - Marketing 360 Degrees (2)
- Marketing Study Project
  - Marketing Research Workshop (3)
  - Marketing Study Project (7)
- Current Challenges in Digital Marketing
- Marketing for a Better World
  - Marketing for a Better World I (1)
  - Marketing for a Better World II (1)
  - Marketing for a Better World III (1)
  - Marketing for a Better World IV (1)
  - Marketing for a Better World V (1)
- Advanced Topics in Marketing
  - Advanced Topics in Marketing I (1)

Additional links:

Customer Value Management

2 courses in Sommer 2024 found

4538

PI
2

Customer Value Management A
Stromberg M., Kulumbeg A., Reutterer T.

13 appointments from 03/04/24 to 04/23/24

This class is only offered in summer semesters.

4641

PI
2

Customer Value Management B
Stromberg M., Kulumbeg A., Reutterer T.

12 appointments from 03/04/24 to 04/23/24

This class is only offered in summer semesters.