Master's Degree Program in Marketing

Semester

Compulsory Subjects
- Marketing Strategy and Innovation
  - Retailing & Sales (2)
  - Business Modelling & Innovation (2)
- Marketing Analytics and Technology
- Professional Skills and Career Development
- Customer-Centric Management
  - Consumer Psychology (2)
  - Customer Value Management (2)

Additional links:

Retailing & Sales

2 courses in Sommer 2026 found

4449

PI
2

Retailing & Sales A
Cerha C., Linsbichler J.

11 appointments from 03/09/26 to 06/08/26

This class is only offered in summer semesters.

4542

PI
2

Retailing & Sales B
Cerha C., Linsbichler J.

10 appointments from 03/09/26 to 06/08/26

This class is only offered in summer semesters.