Master's Degree Program in Marketing

Semester

Compulsory Subjects
- Marketing Strategy and Innovation
  - Retailing & Sales (2)
  - Business Modelling & Innovation (2)
- Marketing Analytics and Technology
- Professional Skills and Career Development
- Customer-Centric Management
  - Consumer Psychology (2)
  - Customer Value Management (2)

Additional links:

Consumer Psychology

2 courses in Sommer 2026 found

4448

PI
2

Consumer Psychology A
Rittler T., Ruckelshausen S., Koller M.

9 appointments from 03/04/26 to 05/27/26

This class is only offered in summer semesters.

4543

PI
2

Consumer Psychology B
Rittler T., Ruckelshausen S., Koller M.

9 appointments from 03/04/26 to 05/27/26

This class is only offered in summer semesters.