Master's Degree Program in Marketing (2021)

Semester

Compulsory Subjects
- Strategic and Instrumental Aspects of Marketing
  - Global Marketing Strategy (2)
  - Digital Marketing (2)
- Marketing Research and Planning Techniques
  - Marketing Analytics (2)
- Marketing Analytics and Technology
  - Marketing Analytics (2)
  - Artificial Intelligence in Marketing (2)
- Personal and Business Skills
  - Business Software Skills (5)

Additional links:

Global Marketing Strategy

2 courses in Winter 2026/2027 found

0480

PI
2

Global Marketing Strategy A
Lüdicke M.

7 appointments from 10/07/26 to 12/03/26

This class is only offered in winter semesters.

0481

PI
2

Global Marketing Strategy B
Lüdicke M.

7 appointments from 10/08/26 to 12/03/26

This class is only offered in winter semesters.