Master's Degree Program in Marketing (2021)

Semester

Compulsory Subjects
- Strategic and Instrumental Aspects of Marketing
  - Global Marketing Strategy (2)
  - Digital Marketing (2)
- Marketing Research and Planning Techniques
  - Marketing Analytics (2)
- Marketing Analytics and Technology
  - Marketing Analytics (2)
  - Artificial Intelligence in Marketing (2)
- Personal and Business Skills
  - Business Software Skills (5)

Additional links:

Digital Marketing

2 courses in Winter 2026/2027 found

1216

PI
2

Digital Marketing A
Abou Nabout N., Heiner A., Hösl S., Konecny N., Reissigl A.

12 appointments from 11/26/26 to 01/28/27

This class is only offered in winter semesters.

1217

PI
2

Digital Marketing B
Abou Nabout N., Heiner A., Hösl S., Konecny N., Reissigl A.

12 appointments from 11/26/26 to 01/28/27

This class is only offered in winter semesters.