Master's Degree Program in Marketing (2014)

Semester

Compulsory Subjects
- Customer-Focused Management
- Strategic and Instrumental Aspects of Marketing
Marketing Major
- Marketing Research and Planning Techniques
  - Marketing Engineering and Marketing Models (0)
  - Marketing Study Project (6)
- Marketing Responsibilities in Organizations and Society
  - Marketing and Society Interface (2)
- Foreign Language and Personal Skills
  - Presenting or Negotiating in a Foreign Language
    - English
    - French
    - Italian
    - Russian
    - Spanish
  - Personal Skills (6)
- Selected Topics in Marketing
  - Selected Topics in Marketing I (2)
  - Selected Topics in Marketing II (2)
  - Selected Topics in Marketing III (2)
  - Selected Topics in Marketing IV (2)
Double Degree major in cooperation with Università Commerciale Luigi Bocconi
- Marketing Research and Planning Techniques
  - Marketing Engineering and Marketing Models (0)
- Marketing Responsibilities in Organizations and Society
- Foreign Language and Personal Skills
  - Personal Skills (6)
- Double Degree Studies - Marketing Management

Additional links:

Marketing Study Project

6 courses in Sommer 2023 found

4709

FS
3

Marketing Study Project A
Palcu J., Reutterer T.

9 appointments from 01/23/23 to 06/26/23

4710

FS
3

Marketing Study Project B
Holweg C., Kamleitner B.

8 appointments from 01/23/23 to 06/28/23

5950

FS
3

Marketing Study Project C
Schamp C., Wlömert N.

6 appointments from 01/27/23 to 06/27/23

6041

FS
3

Marketing Study Project F
Koller M., Schröder N.

6 appointments from 01/26/23 to 06/29/23

6176

FS
3

Marketing Study Project E
Güntürkün B., Kaiser U.

4 appointments from 01/24/23 to 06/27/23

6221

FS
3

Marketing Study Project D
Güntürkün B., Penz E.

4 appointments from 01/23/23 to 06/26/23