Master's Degree Program in Marketing (2014)

Semester

Compulsory Subjects
- Customer-Focused Management
- Strategic and Instrumental Aspects of Marketing
Marketing Major
- Marketing Research and Planning Techniques
  - Marketing Engineering and Marketing Models (0)
  - Marketing Study Project (6)
- Marketing Responsibilities in Organizations and Society
  - Marketing and Society Interface (2)
- Foreign Language and Personal Skills
  - Presenting or Negotiating in a Foreign Language
    - English
    - French
    - Italian
    - Russian
    - Spanish
  - Personal Skills (6)
- Selected Topics in Marketing
  - Selected Topics in Marketing I (2)
  - Selected Topics in Marketing II (2)
  - Selected Topics in Marketing III (2)
  - Selected Topics in Marketing IV (2)
Double Degree major in cooperation with Università Commerciale Luigi Bocconi
- Marketing Research and Planning Techniques
  - Marketing Engineering and Marketing Models (0)
- Marketing Responsibilities in Organizations and Society
- Foreign Language and Personal Skills
  - Personal Skills (6)
- Double Degree Studies - Marketing Management

Additional links:

All information brochures of WU

Marketing and Society Interface

2 courses in Sommer 2023 found

Courses not assigned to a course repository:

4708

PI
2

Marketing 360 Degrees A
Koller M., Marckhgott E.

4 appointments from 03/04/23 to 04/28/23

This class is only offered in summer semesters. The subject "Marketing and Society Interface" will be held in the summer semester 2023 for the last time.<br>

6197

PI
2

Marketing 360 Degrees B
Koller M., Marckhgott E.

4 appointments from 03/04/23 to 04/28/23

This class is only offered in summer semesters. The subject "Marketing and Society Interface" will be held in the summer semester 2023 for the last time.<br>