Master's Degree Program in Marketing (2014)

Semester

Compulsory Subjects
- Customer-Focused Management
- Strategic and Instrumental Aspects of Marketing
  - Marketing Metrics and Performance Measurement (2)
  - New Products Development and Brand Management (1)
  - Marketing Communications (2)
Marketing Major
- Marketing Research and Planning Techniques
  - Marketing Engineering and Marketing Models (2)
  - Advanced Marketing Research Methods (1)
  - Marketing Study Project (3)
- Marketing Responsibilities in Organizations and Society
  - Marketing and Society Interface (1)
- Foreign Language and Personal Skills
  - Presenting or Negotiating in a Foreign Language
    - English
    - French
    - Italian
    - Russian
    - Spanish
  - Personal Skills (3)
- Selected Topics in Marketing
Double Degree major in cooperation with Università Commerciale Luigi Bocconi
- Marketing Research and Planning Techniques
  - Marketing Engineering and Marketing Models (2)
- Marketing Responsibilities in Organizations and Society
- Foreign Language and Personal Skills
  - Personal Skills (3)
- Double Degree Studies - Marketing Management

Additional links:

Personal Skills

3 courses in Sommer 2017 found

5066

PI
2

Communication and Personal Skills
von Oelhafen H.

4 appointments from 05/23/17 to 05/31/17

This class is only offered in summer semesters.

5400

PI
2

Leadership Communication Skills
Glück T.

4 appointments from 04/08/17 to 05/23/17

This class is only offered in summer semesters.

5904

PI
2

Negotiation and Conflict Management
Güntürkün B.

18 appointments from 05/12/17 to 05/31/17

This class is only offered in summer semesters.