Master's Degree Program in Marketing (2014)

Semester

Compulsory Subjects
- Customer-Focused Management
  - Customer-Centric Management (2)
  - Consumer and Buyer Behavior (2)
- Strategic and Instrumental Aspects of Marketing
  - Global Marketing Strategy (2)
Marketing Major
- Marketing Research and Planning Techniques
  - Marketing Research Design and Analysis (2)
  - Marketing Engineering and Marketing Models (0)
  - Advanced Marketing Research Methods (1)
- Marketing Responsibilities in Organizations and Society
  - The Role of Marketing in a Knowledge-Based Society (1)
- Foreign Language and Personal Skills
  - Presenting or Negotiating in a Foreign Language
    - English
      - Presenting or Negotiating in a Foreign Language (4)
    - French
      - Presenting or Negotiating in a Foreign Language (1)
    - Italian
    - Russian
    - Spanish
      - Presenting or Negotiating in a Foreign Language (1)
- Selected Topics in Marketing
  - Selected Topics in Marketing I (10)
  - Selected Topics in Marketing II (10)
  - Selected Topics in Marketing III (10)
  - Selected Topics in Marketing IV (10)
Double Degree major in cooperation with Università Commerciale Luigi Bocconi
- Marketing Research and Planning Techniques
  - Marketing Research Design and Analysis (2)
  - Marketing Engineering and Marketing Models (0)
- Marketing Responsibilities in Organizations and Society
  - The Role of Marketing in a Knowledge-Based Society (1)
- Foreign Language and Personal Skills
- Double Degree Studies - Marketing Management

Additional links:

All information brochures of WU

Consumer and Buyer Behavior

2 courses in Winter 2020/2021 found

Courses not assigned to a course repository:

0798

PI
2

Consumer and Buyer Behavior A
Kamleitner B.

9 appointments from 11/11/20 to 01/21/21

This class is only offered in winter semesters.

0892

PI
2

Consumer and Buyer Behavior B
Kamleitner B.

9 appointments from 11/09/20 to 01/21/21

This class is only offered in winter semesters.