Master's Degree Program in Marketing (2014)

Semester

Compulsory Subjects
- Customer-Focused Management
  - Customer-Centric Management (2)
  - Consumer and Buyer Behavior (2)
- Strategic and Instrumental Aspects of Marketing
  - Global Marketing Strategy (2)
Marketing Major
- Marketing Research and Planning Techniques
  - Marketing Research Design and Analysis (2)
  - Marketing Engineering and Marketing Models (0)
  - Advanced Marketing Research Methods (1)
- Marketing Responsibilities in Organizations and Society
  - The Role of Marketing in a Knowledge-Based Society (1)
- Foreign Language and Personal Skills
  - Presenting or Negotiating in a Foreign Language
    - English
      - Presenting or Negotiating in a Foreign Language (4)
    - French
      - Presenting or Negotiating in a Foreign Language (1)
    - Italian
    - Russian
    - Spanish
      - Presenting or Negotiating in a Foreign Language (1)
- Selected Topics in Marketing
  - Selected Topics in Marketing I (10)
  - Selected Topics in Marketing II (10)
  - Selected Topics in Marketing III (10)
  - Selected Topics in Marketing IV (10)
Double Degree major in cooperation with Università Commerciale Luigi Bocconi
- Marketing Research and Planning Techniques
  - Marketing Research Design and Analysis (2)
  - Marketing Engineering and Marketing Models (0)
- Marketing Responsibilities in Organizations and Society
  - The Role of Marketing in a Knowledge-Based Society (1)
- Foreign Language and Personal Skills
- Double Degree Studies - Marketing Management

Additional links:

All information brochures of WU

Selected Topics in Marketing I

10 courses in Winter 2020/2021 found

Courses not assigned to a course repository:

0965

PI
2

High Technology Marketing in B2B Markets
Hähnle M., Pinheiro J., Tschuchnig P.

10 appointments from 10/09/20 to 01/15/21

This class is only offered in winter semesters.

1019

PI
2

Pricing Project Challenge in a B2B-Marketing-Context
Franke C., Hatbauer J.

9 appointments from 10/15/20 to 01/21/21

This class is only offered in winter semesters.

1340

PI
2

Current Challenges in B2B Marketing
Güntürkün B.

8 appointments from 10/27/20 to 12/22/20

This class is only offered in winter semesters.

1536

PI
2

Developing and Implementing Marketing Strategies (Markstrat)
Kastner M.

5 appointments from 10/08/20 to 11/05/20

This class is only offered in winter semesters.<br>

1666

PI
2

Global Branding Strategies
Bojkowszky B.

6 appointments from 11/04/20 to 11/26/20

This class is only offered in winter semesters.

1714

PI
2

Doing Business in Africa - the Next Frontier
Stöttinger B.

6 appointments from 10/05/20 to 11/16/20

This class is only offered in winter semesters.

2127

PI
2

Growth Hacking
Boubachta M., Kaiser U.

8 appointments from 10/16/20 to 12/17/20

This class is only offered in winter semesters.

2163

PI
2

Qualitative Insights
Penz E., Polsa P.

7 appointments from 12/11/20 to 01/27/21

This class is only offered in winter semesters.

2175

PI
2

Digital Marketing Automation
Huber K.

3 appointments from 11/27/20 to 11/30/20

This class is only offered in winter semesters.

2361

PI
2

Marketing Insights from Multimedia Data on Social Media
Schamp C.

4 appointments from 11/13/20 to 01/13/21

This class is only offered in winter semesters.