Masterstudium Marketing (2014)

Pflichtfächer
- Customer-Focused Management
  - Customer-Centric Management (2)
  - Consumer and Buyer Behavior (2)
- Strategic and Instrumental Aspects of Marketing
  - Global Marketing Strategy (2)
Studienzweig Marketing
- Marketing Research and Planning Techniques
  - Marketing Research Design and Analysis (2)
  - Marketing Engineering and Marketing Models (0)
  - Advanced Marketing Research Methods (1)
- Marketing Responsibilities in Organizations and Society
  - The Role of Marketing in a Knowledge-Based Society (1)
- Foreign Language and Personal Skills
  - Presenting or Negotiating in a Foreign Language
    - Englisch
      - Presenting or Negotiating in a Foreign Language (4)
    - Französisch
      - Presenting or Negotiating in a Foreign Language (1)
    - Italienisch
    - Russisch
    - Spanisch
      - Presenting or Negotiating in a Foreign Language (1)
- Selected Topics in Marketing
  - Selected Topics in Marketing I (10)
  - Selected Topics in Marketing II (10)
  - Selected Topics in Marketing III (10)
  - Selected Topics in Marketing IV (10)
Studienzweig Double Degree mit der Università Commerciale Luigi Bocconi
- Marketing Research and Planning Techniques
  - Marketing Research Design and Analysis (2)
  - Marketing Engineering and Marketing Models (0)
- Marketing Responsibilities in Organizations and Society
  - The Role of Marketing in a Knowledge-Based Society (1)
- Foreign Language and Personal Skills
- Double Degree Studies - Marketing Management

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Marketing Engineering and Marketing Models

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Masterstudium Marketing (2014)

Marketing Engineering and Marketing Models

Diesen Studienplanpunkt ist die Lehrmaterialsammlung Marketing Engineering and Marketing Models zugeordnet.