Master's Degree Program in Marketing

Semester

Compulsory Subjects
- Marketing Strategy and Innovation
  - Global Marketing Strategy (2)
  - Digital Marketing (2)
- Marketing Analytics and Technology
  - Marketing Analytics (2)
  - Artificial Intelligence in Marketing (2)
  - Business Software Skills (5)
- Professional Skills and Career Development
  - Discover Marketing (3)
- Customer-Centric Management
  - Management by Experiments (2)

Additional links:

Global Marketing Strategy

2 courses in Winter 2026/2027 found

0480

PI
2

Global Marketing Strategy A
Lüdicke M.

7 appointments from 10/07/26 to 12/03/26

This class is only offered in winter semesters.

0481

PI
2

Global Marketing Strategy B
Lüdicke M.

7 appointments from 10/08/26 to 12/03/26

This class is only offered in winter semesters.