Master's Degree Program in Marketing

Semester

Compulsory Subjects
- Marketing Strategy and Innovation
  - Global Marketing Strategy (2)
  - Digital Marketing (2)
- Marketing Analytics and Technology
  - Marketing Analytics (2)
  - Artificial Intelligence in Marketing (2)
  - Business Software Skills (5)
- Professional Skills and Career Development
  - Discover Marketing (3)
- Customer-Centric Management
  - Management by Experiments (2)

Additional links:

Digital Marketing

2 courses in Winter 2026/2027 found

1216

PI
2

Digital Marketing A
Abou Nabout N., Heiner A., Hösl S., Konecny N., Reissigl A.

12 appointments from 11/26/26 to 01/28/27

This class is only offered in winter semesters.

1217

PI
2

Digital Marketing B
Abou Nabout N., Heiner A., Hösl S., Konecny N., Reissigl A.

12 appointments from 11/26/26 to 01/28/27

This class is only offered in winter semesters.