Master's Degree Program in Marketing

Semester

Compulsory Subjects
- Marketing Strategy and Innovation
  - Global Marketing Strategy (2)
  - Digital Marketing (2)
- Marketing Analytics and Technology
  - Marketing Analytics (2)
  - Artificial Intelligence in Marketing (2)
  - Business Software Skills (5)
- Professional Skills and Career Development
  - Discover Marketing (3)
- Customer-Centric Management
  - Management by Experiments (2)

Additional links:

Marketing Analytics

2 courses in Winter 2026/2027 found

0421

PI
3

Marketing Analytics A
Wlömert N.

11 appointments from 10/05/26 to 01/07/27

This class is only offered in winter semesters.

0479

PI
3

Marketing Analytics B
Wlömert N.

11 appointments from 10/08/26 to 01/08/27

This class is only offered in winter semesters.