Master's Degree Program in Marketing

Semester

Compulsory Subjects
- Marketing Strategy and Innovation
  - Global Marketing Strategy (2)
  - Digital Marketing (2)
- Marketing Analytics and Technology
  - Marketing Analytics (2)
  - Artificial Intelligence in Marketing (2)
  - Business Software Skills (5)
- Professional Skills and Career Development
  - Discover Marketing (3)
- Customer-Centric Management
  - Management by Experiments (2)

Additional links:

All information brochures of WU

Discover Marketing

3 courses in Winter 2026/2027 found

Courses not assigned to a course repository:

1214

AG
1

Discover Marketing
Kaiser U.

20 appointments from 10/01/26 to 10/14/26

This class is only offered in winter semesters.

1701

AG
1

Discover Marketing
Kaiser U.

15 appointments from 10/01/26 to 10/14/26

This class is only offered in winter semesters.

2452

AG
1

Discover Marketing
Kaiser U.

15 appointments from 10/01/26 to 10/14/26

This class is only offered in winter semesters.