Bachelor's Degree Program in Business, Economics and Social Sciences (2023)

Semester

Business Administration Major
- Business Administration
  - Finance (14)
  - Marketing (2)
  - Procurement, Logistics and Production (2)
  - Personnel Management, Leadership and Organizational Behavior (23)
  - Strategy and Innovation (0)
- Professional Development
- Law
- Access to Specialisation/Complementary Subject
- Specialisation
  - Business Information Systems
    - Course I (4)
    - Course II (3)
    - Course III (4)
    - Course IV (4)
    - Course V (7)
  - Change Management and Management Development
    - Course I (3)
    - Course II (2)
    - Course III (2)
    - Course IV (2)
    - Course V (2)
  - Data Science
    - Course I (2)
    - Course II (2)
    - Course III (2)
    - Course IV (2)
    - Course V (2)
  - Decision Sciences: Game Theory, Psychology, and Data Analysis
    - Course I (2)
    - Course II (2)
    - Course III (2)
    - Course IV (2)
    - Course V (3)
  - Digital Marketing
    - Course I (1)
    - Course II (2)
    - Course III (3)
    - Course IV (12)
    - Course V (2)
  - Diversity Management
    - Course I (1)
    - Course II (2)
    - Course III (2)
    - Course IV (2)
    - Course V (2)
  - Entrepreneurship & Innovation
    - Course I (2)
    - Course II (2)
    - Course III (4)
    - Course IV (7)
    - Course V (7)
  - Ethics for Management, Organizations, and Society
    - Course I (1)
    - Course II (1)
    - Course III (1)
    - Course IV (1)
  - Finance: Markets, Institutions and Instruments
    - Course I (8)
    - Course II (8)
    - Course III (8)
    - Course IV (8)
    - Course V (10)
  - Retailing and Marketing
    - Course I (1)
    - Course II (1)
    - Course III (6)
    - Course IV (6)
    - Course V (16)
  - Health and Social Policy
    - Course I (1)
    - Course II (1)
    - Course III (1)
    - Course IV (2)
    - Course V (2)
  - Information Management and Control
    - Course I (1)
    - Course II (1)
    - Course III (1)
    - Course IV (1)
    - Course V (2)
  - International Accounting and Controlling
    - Course I (1)
    - Course II (1)
    - Course III (2)
    - Course IV (2)
    - Course V (4)
  - International Business
    - Course I (1)
    - Course II (9)
    - Course III (9)
    - Course IV (8)
    - Course V (8)
  - International Business Communication
    - Course I (2)
    - Course II (2)
    - Course III (2)
    - Course IV (2)
    - Course V (4)
  - International Marketing Management
    - Course I (1)
    - Course II (2)
    - Course III (8)
    - Course IV (11)
    - Course V (2)
  - Knowledge Management
    - Course I (2)
    - Course II (2)
    - Course III (2)
    - Course IV (4)
    - Course V (4)
  - Marketing
    - Course I (1)
    - Course II (1)
    - Course III (2)
    - Course IV (12)
    - Course V (3)
  - Marketing and Consumer Research
    - Course I (1)
    - Course II (1)
    - Course III (2)
    - Course IV (2)
    - Course V (12)
  - Organization
    - Course I (1)
    - Course II (1)
    - Course III (1)
    - Course IV (1)
    - Course V (1)
  - Human Resource Management
    - Course I (2)
    - Course II (2)
    - Course III (2)
    - Course IV (2)
    - Course V (3)
  - Production Management
    - Course I (1)
    - Course II (2)
    - Course III (4)
    - Course IV (5)
    - Course V (5)
  - Public and Nonprofit Management
    - Course I (2)
    - Course II (2)
    - Course III (2)
    - Course IV (4)
    - Course V (4)
  - Accounting and Taxation
    - Course I (2)
    - Course II (2)
    - Course III (2)
    - Course IV (2)
    - Course IV (0)
    - Course V (1)
  - Responsibility and Sustainability in Global Business
  - Strategy and Organization
    - Course I (1)
    - Course II (1)
    - Course III (1)
    - Course IV (2)
    - Course V (1)
  - Supply Networks and Services
    - Course I (1)
    - Course II (1)
    - Course III (1)
    - Course IV (2)
    - Course V (1)
  - Sustainability Reporting
  - Transport and Logistics Management
    - Course I (1)
    - Course II (2)
    - Course III (6)
    - Course IV (6)
    - Course V (5)
  - Management and Controlling
    - Course I (2)
    - Course II (2)
    - Course III (2)
    - Course IV (2)
    - Course V (2)
  - Management and Organizational Behavior
    - Course I (3)
    - Course II (1)
    - Course III (3)
    - Course IV (5)
    - Course V (2)
  - Business Training & Education Management
    - Course I (1)
    - Course II (2)
    - Course III (2)
    - Course IV (2)
    - Course V (2)
- Specialization
  - Business Information Systems
    - Course I (4)
    - Course II (3)
    - Course III (4)
    - Course IV (4)
    - Course V (7)
  - Change Management and Management Development
    - Course I (3)
    - Course II (2)
    - Course III (2)
    - Course IV (2)
    - Course V (2)
  - Data Science
    - Course I (2)
    - Course II (2)
    - Course III (2)
    - Course IV (2)
    - Course V (2)
  - Decision Sciences: Game Theory, Psychology, and Data Analysis
    - Course I (2)
    - Course II (2)
    - Course III (2)
    - Course IV (2)
    - Course V (3)
  - Digital Marketing
    - Course I (1)
    - Course II (2)
    - Course III (3)
    - Course IV (12)
    - Course V (2)
  - Diversity Management
    - Course I (1)
    - Course II (2)
    - Course III (2)
    - Course IV (2)
    - Course V (2)
  - Entrepreneurship & Innovation
    - Course I (2)
    - Course II (2)
    - Course III (4)
    - Course IV (7)
    - Course V (7)
  - Ethics for Management, Organizations, and Society
    - Course I (1)
    - Course II (1)
    - Course III (1)
    - Course IV (1)
  - Finance: Markets, Institutions and Instruments
    - Course I (8)
    - Course II (8)
    - Course III (8)
    - Course IV (8)
    - Course V (10)
  - Retailing and Marketing
    - Course I (1)
    - Course II (1)
    - Course III (6)
    - Course IV (6)
    - Course V (16)
  - Health and Social Policy
    - Course I (1)
    - Course II (1)
    - Course III (1)
    - Course IV (2)
    - Course V (2)
  - Information Management and Control
    - Course I (1)
    - Course II (1)
    - Course III (1)
    - Course IV (1)
    - Course V (2)
  - International Accounting and Controlling
    - Course I (1)
    - Course II (1)
    - Course III (2)
    - Course IV (2)
    - Course V (4)
  - International Business
    - Course I (1)
    - Course II (9)
    - Course III (9)
    - Course IV (8)
    - Course V (8)
  - International Business Communication
    - Course I (2)
    - Course II (2)
    - Course III (2)
    - Course IV (2)
    - Course V (4)
  - International Marketing Management
    - Course I (1)
    - Course II (2)
    - Course III (8)
    - Course IV (11)
    - Course V (2)
  - Knowledge Management
    - Course I (2)
    - Course II (2)
    - Course III (2)
    - Course IV (4)
    - Course V (4)
  - Marketing
    - Course I (1)
    - Course II (1)
    - Course III (2)
    - Course IV (12)
    - Course V (3)
  - Marketing and Consumer Research
    - Course I (1)
    - Course II (1)
    - Course III (2)
    - Course IV (2)
    - Course V (12)
  - Organization
    - Course I (1)
    - Course II (1)
    - Course III (1)
    - Course IV (1)
    - Course V (1)
  - Human Resource Management
    - Course I (2)
    - Course II (2)
    - Course III (2)
    - Course IV (2)
    - Course V (3)
  - Production Management
    - Course I (1)
    - Course II (2)
    - Course III (4)
    - Course IV (5)
    - Course V (5)
  - Public and Nonprofit Management
    - Course I (2)
    - Course II (2)
    - Course III (2)
    - Course IV (4)
    - Course V (4)
  - Accounting and Taxation
    - Course I (2)
    - Course II (2)
    - Course III (2)
    - Course IV (2)
    - Course IV (0)
    - Course V (1)
  - Responsibility and Sustainability in Global Business
  - Strategy and Organization
    - Course I (1)
    - Course II (1)
    - Course III (1)
    - Course IV (2)
    - Course V (1)
  - Supply Networks and Services
    - Course I (1)
    - Course II (1)
    - Course III (1)
    - Course IV (2)
    - Course V (1)
  - Sustainability Reporting
  - Transport and Logistics Management
    - Course I (1)
    - Course II (2)
    - Course III (6)
    - Course IV (6)
    - Course V (5)
  - Management and Controlling
    - Course I (2)
    - Course II (2)
    - Course III (2)
    - Course IV (2)
    - Course V (2)
  - Management and Organizational Behavior
    - Course I (3)
    - Course II (1)
    - Course III (3)
    - Course IV (5)
    - Course V (2)
  - Business Training & Education Management
    - Course I (1)
    - Course II (2)
    - Course III (2)
    - Course IV (2)
    - Course V (2)
- Specialization
  - Business Information Systems
  - Change Management and Management Development
  - Data Science
  - Decision Sciences: Game Theory, Psychology, and Data Analysis
  - Digital Marketing
  - Diversity Management
  - Entrepreneurship & Innovation
  - Ethics for Management, Organizations, and Society
  - Finance: Markets, Institutions and Instruments
  - Retailing and Marketing
  - Health and Social Policy
  - Information Management and Control
  - International Accounting and Controlling
  - International Business
  - International Business Communication
  - International Marketing Management
  - Knowledge Management
  - Marketing
  - Marketing and Consumer Research
  - Organization
  - Human Resource Management
  - Production Management
  - Public and Nonprofit Management
  - Accounting and Taxation
  - Responsibility and Sustainability in Global Business
  - Strategy and Organization
  - Supply Networks and Services
  - Sustainability Reporting
  - Transport and Logistics Management
  - Management and Controlling
  - Management and Organizational Behavior
  - Business Training & Education Management
- Complementary Subject
  - Business Information Systems
    - Course I (4)
    - Course II (3)
  - Change Management and Management Development
    - Course I (3)
    - Course II (2)
  - Data Science
    - Course I (2)
    - Course II (2)
  - Decision Sciences: Game Theory, Psychology, and Data Analysis
    - Course I (2)
    - Course II (2)
  - Digital Marketing
    - Course I (1)
    - Course II (2)
  - Diversity Management
    - Course I (1)
    - Course II (2)
  - Entrepreneurship & Innovation
    - Course I (2)
    - Course II (2)
  - Ethics for Management, Organizations, and Society
    - Course I (1)
    - Course II (1)
  - Finance: Markets, Institutions and Instruments
    - Course I (8)
    - Course II (8)
  - Retailing and Marketing
    - Course I (1)
    - Course II (1)
  - Health and Social Policy
    - Course I (1)
    - Course II (1)
  - Information Management and Control
    - Course I (1)
    - Course II (1)
  - International Accounting and Controlling
    - Course I (1)
    - Course II (1)
  - International Business
    - Course I (1)
    - Course II (9)
  - International Business Communication
    - Course I (2)
    - Course II (2)
  - International Marketing Management
    - Course I (1)
    - Course II (2)
  - Knowledge Management
    - Course I (2)
    - Course II (2)
  - Marketing
    - Course I (1)
    - Course II (1)
  - Marketing and Consumer Research
    - Course I (1)
    - Course II (1)
  - Organization
    - Course I (1)
    - Course II (1)
  - Human Resource Management
    - Course I (2)
    - Course II (2)
  - Production Management
    - Course I (1)
    - Course II (2)
  - Public and Nonprofit Management
    - Course I (2)
    - Course II (2)
  - Accounting and Taxation
    - Course I (2)
    - Course II (2)
    - Course III (2)
  - Law and Business
  - Responsibility and Sustainability in Global Business
  - Debates in Economics
  - Tax Law
  - Strategy and Organization
    - Course I (1)
    - Course II (1)
  - Supply Networks and Services
    - Course I (1)
    - Course II (1)
  - Sustainability Reporting
  - Transport and Logistics Management
    - Course I (1)
    - Course II (2)
  - Management and Controlling
    - Course I (2)
    - Course II (2)
  - Management and Organizational Behavior
    - Course I (3)
    - Course II (1)
  - Economic History
  - Business Mathematics
  - Business Training & Education Management
    - Course I (1)
    - Course II (2)
  - Economy and Society
- Courses Abroad
- Free Electives
  - Cross-Cultural Competence (19)
- Bachelor's Thesis

Additional links:

All information brochures of WU

Course V

16 courses in Sommer 2024 found

Courses not assigned to a course repository:

4035

PI
2

Consumer Behavior
Cerha C., Zniva R.

7 appointments from 03/11/24 to 05/27/24

4208

PI
2

Global Marketing Communication
Sharma K.

11 appointments from 05/17/24 to 05/24/24

4311

PI
2

Retail Marketing Consulting Project
Cerha C.

9 appointments from 03/06/24 to 06/12/24

4380

PI
2

Global B-2-B Marketing
Kernthaler M.

4 appointments from 03/15/24 to 04/20/24

4432

PI
2

Marketing in Emerging Markets
Awanis S.

11 appointments from 05/27/24 to 06/05/24

4578

PI
2

Marketing Across Industries
Klausegger C., Scharitzer D.

9 appointments from 03/19/24 to 05/28/24

4765

PI
2

Marketing Insights
Koller M., Marckhgott E.

10 appointments from 03/06/24 to 06/19/24

5116

PI
2

Online Content Analysis
Dan D.

8 appointments from 03/12/24 to 06/11/24

5503

PI
2

Marketing & Sales for the Future
Nindl F.

5 appointments from 03/09/24 to 06/07/24

5678

PI
2

Social Media Analytics
Hotz-Behofsits C.

4 appointments from 03/04/24 to 03/19/24

5878

PI
2

Revolutionize Digital Marketing Techniques with AI & Smart Tools: Convert Customers to Raving Fans
Wittmann B.

7 appointments from 04/15/24 to 05/29/24

5936

PI
2

Data-based Storytelling
Winkler D., Fally S.

8 appointments from 03/12/24 to 04/30/24

6013

PI
2

Global Sustainability Practices in Marketing
Maier L.

10 appointments from 05/02/24 to 05/23/24

6014

PI
2

E-Business
Hotz-Behofsits C.

3 appointments from 03/08/24 to 03/22/24

6020

PI
2

Marketing for Start-ups
Hähnle M.

9 appointments from 03/07/24 to 06/06/24

6239

PI
2

Real Life Marketing Project - Cooperation with one of the most innovative Austrian Startups in the area of CSR (Corporate Social Responsibility) and ESG (Environmental, Social, Governance)
Zuba R.

6 appointments from 03/07/24 to 05/23/24